thinking about people being able to lean into makeup in a way they haven’t been able to over the past few years and how we can celebrate individuality around that. “Post-pandemic, with color coming back, you’ll see some exciting product launches from us that embrace that. What excites you most about the beauty industry right now? I how I want them to feel in the world, how I want them to feel about themselves, how brands can play a role in elevating confidence and how a beauty company, in particular, can help drive that.” Ultimately, consumers want brands that make them feel a part of something bigger, have purpose and meaning, and authentically stand for their beliefs.īeauty, to me, is a feeling. “In the world we’re operating in, where there’s tremendous noise, whether it’s from inflation, the war in Europe or a banking crisis happening in real-time, there are a lot of things that create stress and anxiety for consumers. What do consumers want to see from brands? We do this through our grant program, through local charitable partners in our stores, and in the way we’re standing for voting rights or reproductive rights.” Under all that is the important work we do as a brand to impact the world. You’ve seen that come to life over the last few weeks on the streets of New York, North America and the world. It is because we’re celebrating and reigniting the brand and our community. “This year is a transformational year for our brand, and the long-term trajectory for the brand and business we’re building. We’re focused on bringing Glossier to more people, which is really where our omnichannel strategy comes into play, with opening more stores, entering into Sephora, and redesigning and elevating our website.” It’s about elevating our product, and ensuring we’re delivering quality innovation and efficacy with products that inspire our community. When I look to the future, it’s about elevating our brand. Our leadership evolution is integral, in terms of the trajectory of our brand and where we see it going for the next phase of its growth. We view that through the brand that we build, our leadership team, the company culture we build and our impact on the world. Our mission is to change how the world sees beauty. “At the highest level, we believe Glossier is a transcendent brand, entering year nine of a 100-year journey. ![]() What do the new hires and promotions signify about Glossier? This conversation has been lightly edited and condensed for clarity. Glossy spoke with Leahy about what the C-Suite announcements are significant, what Glossier is focused on this year and what excites her most about beauty.
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